Michael Simmons said it best:
“…a modern polymath is someone who becomes competent in at least three diverse domains and integrates them into a top 1-percent skillset.”
The modern marketer doesn’t allow themselves to be simple specialists; siloed into one skillset or platform. They don’t even settle for being “t-shaped.
The modern marketer can act in any marketing capacity, turning their cross-discipline learning into innovative, integrated marketing strategies.
Most creative breakthroughs come via making atypical combinations of skills:
- Telling a Story with Data
- Contextual Content
- Completely Integrated Marketing Automation
- Sales and Marketing Alignment
Marketing Strategy
Web Design
SEO/SEM
Video Content
Media Buying
Marketing Operations
Graphic Design
Social Media
Analytics
Radio/TV Production
